Hero CTA moved from position 1 to position 4 in the layout — visits held steady, but the button that used to convert stopped getting clicked.
Before 2,841
After 2,693
Change −5.2%
Window Apr 14 – May 3
Layout change
/Features / Connections
Traffic didn't just move.
Here's why.
Most analytics tell you a number changed. Connections tells you what changed on your site — or in the world around it — that lines up with the shift, how strong the correlation is, and what to do about it. Every Connection ships with its receipts, not just a claim.
Four kinds of story, one card format.
Every Connection is one of four shapes. The card looks the same either way — a summary, the before/after numbers, and the window they happened in — but what anchors it is different.
1 · Something you changed
A site change lines up with a metric shift.
Wiley already tracks every structural change it detects — a layout diff, a content edit, an accessibility finding. When one of those lines up with a real move in traffic, conversions, or session depth within the right window, that's a Connection.
2 · Something outside your site
An outside event explains a shift you didn't cause.
Algorithm updates, backlink losses, and mention spikes all get tracked as external events. When one lines up with a rank or traffic move — and there's no site change to explain it — Connections surfaces the outside cause instead of leaving you guessing.
A regional news write-up sent a referrer spike three days before this traffic jump — that domain alone accounted for 41% of the increase.
Before 1,120
After 2,960
Change +164.3%
Window Jun 2 – Jun 5
Social mention
wtsp-news.com3 · Something expected for a site like yours
A shift that's normal, not alarming.
Wiley builds a seasonal profile for your industry — school calendars, retail peaks, quiet summers. When a dip or spike falls inside that expected range, the Connection reads as explanatory rather than a warning, and it doesn't push you toward an experiment that wouldn't tell you anything real.
Your traffic dip aligns with the typical summer-break pattern for K-12 sites. No site changes detected in this window.
Before 4,120
After 2,480
Change −39.8%
Window Jun 1 – Aug 15
Seasonal window
Within expected seasonal range
4 · Something that keeps happening
A pattern promoted from repetition.
Some signals aren't a single event — they're a habit. When Wiley notices the same kind of issue surfacing three or more times within a month, it promotes that pattern into its own Connection, worth fixing at the root instead of one nudge at a time.
Three separate pages have lost meaningful scroll depth after a content edit in the last 30 days — same pattern, different pages.
Before 3 occurrences
After —
Change Pattern
Window Last 30 days
Recurring signal
Strong or possible. Never a fake number.
Every Connection gets one of two confidence labels — nothing in between, and no invented percentage dressed up as precision.
Strong
The change is structural, the shift is meaningful, the timing is tight, and nothing else in that window could plausibly explain it. Strong Connections get a solid accent border and show up first.
Possible
The change is cosmetic, the shift is smaller, the window is looser, or something else — an algorithm update, a seasonal pattern — happened at the same time. Still worth knowing, just not worth overreacting to.
When two explanations could apply at once — say, a site change during a known seasonal trough — Wiley downgrades confidence and says so, rather than picking one story and hiding the other.
See a Connection you want to test? Launch straight from it.
Every open Connection (except the seasonal, explanatory kind) has a "Run an experiment" button. Wiley carries over its context and the metric it detected movement in — you describe what you're testing and pick a duration, then it starts immediately.
See how Experiments works →What's included at each tier
Connection type Minimum tier
TrafficSolo
PerformanceSolo
SeasonalSolo
SEOPlus
ConversionPlus
DropoutPlus
Social mentionPlus
InfrastructurePlus
Rank / algorithmPro
Recurring patternPro
Locked Connection types show a locked pill with an upgrade prompt instead of disappearing — you'll always know what you're missing.
See what's connected on your site.
Connections is included starting on Wiley Solo.